Fernanda Calandro

Programmatic Creative: The Power of Data-Driven Advertising

As the digital landscape continues to evolve, effective advertising requires more than just delivering the right message to the right...

Programmatic Ad Sizes: Choosing the Right Dimensions for Optimal Advertising Performance

Currently, capturing the attention of your audience is crucial for campaign success. Programmatic advertising has revolutionized the industry, offering automated...

Programmatic Ad Formats: Maximizing Advertising Effectiveness

In the fast-paced world of digital advertising, staying ahead of the competition is crucial to capturing your audience's attention and...

The Power of Digital Advertising to Boost Your Online Business

In today's world, advertising has taken on a new dimension. Digital Advertising has revolutionized how businesses connect with their target...

Unlocking Revenue Potential: How to Monetize Websites and Apps

In the current digital era, owning a website or apps provides an opportunity not only to share valuable content or...

Ad Placement: Maximizing Revenue on Websites and Apps

If you're looking to maximize your advertising revenue, it's important to understand the significance of ad placement. The location where...

What are Marketing Attribution Models?

Marketing attribution models are essential tools that help businesses understand the value and impact of their marketing strategies. These models...

Ad Viewability: Why is this metric important for publishers and advertisers

Ad viewability is an increasingly crucial metric for publishers and advertisers. This is because the effectiveness of digital ads relies...

Brand Safety: Review for Publishers and Advertisers

Brand safety is an important concern for both advertisers and publishers. To ensure that a brand is displayed in a...