Fernanda Calandro

Price Floor: What it is and How to Define it?

The price floor is one of the main tools used by publishers to optimize revenue on their platforms. It works...

Prebid: The Key to Maximizing Ad Exchange Performance

If you work with online advertising, you have probably heard of Prebid. This open-source technology has become increasingly popular among...

Frequency in Advertising: How to Use It to Maximize Ad Effectiveness

Online marketing is a powerful tool for reaching a target audience and promoting products or services. However, excessive exposure to...

DSP vs SSP vs Ad Exchange: What’s the difference?

If you're new to the programmatic world and feel confused with so many terms, this article will help you understand...

DMP vs DSP: What is the difference?

DMP vs DSP. Do you know the difference between them? In programmatic advertising, both are an absolute necessity. After all,...

Data Management Platform (DMP): What Does It Mean for Publishers and Advertisers?

A Data Management Platform (DMP) is a centralized system for collecting data from different sources. It serves as a reference...

What role does Ad Network play for publishers and advertisers?

As a fundamental concept of digital marketing, ad networks emerged in the mid-1990s, allowing advertisers to buy ad space from...

What is an Ad Exchange and does it Work?

An ad exchange plays a central role in programmatic advertising. When a user accesses a website or an app, in...

What does an Agency Trading Desk (ATD) really mean?

Uma agência de trading desk (ATD) ajuda os anunciantes a configurar a publicidade programática que realmente funciona. Embora comprar espaço...