Fernanda Calandro

Header Bidding: definition, operation, technologies and revenue impact

Header bidding came out in 2014, but only started to be used in 2015 when Prebid.js was launched. Prior to...

Programmatic Buying: Everything you need to know

Every year that passes by programmatic buying gains more popularity for allowing the automation of media buying, especially the purchase...

Demand-Side Platform (DSP): how important is for advertises?

Everyone who advertises online has, at some point, heard about the Demand-Side Platform (DSP) term. In brief, these softwares allows...

Ad Network vs Ad Exchange vs DSP: understand the difference between them

Digital advertising has already showed beyond doubt to be able to impact, in new manners, billions of users. About $521.02...

Supply-Side Platform (SSP): what is, and why is it important for publishers?

Supply Side Platform (SSP) changed, in a good manner, the way we monetize websites and applications. Nowadays, it is impossible...

Real-Time Bidding (RTB): what does it means for publishers and advertisers?

Real Time Bidding (RTB) is essential for publishers and advertisers to be able to reach the right user at a...

Programmatic Advertising: Unleashing the Potential of Data-Driven Marketing

In the fast-paced world of digital advertising, staying ahead of the competition requires innovative strategies and cutting-edge technologies. One such...