Header bidding came out in 2014, but only started to be used in 2015 when Prebid.js was launched. Prior to...
Every year that passes by programmatic buying gains more popularity for allowing the automation of media buying, especially the purchase...
Everyone who advertises online has, at some point, heard about the Demand-Side Platform (DSP) term. In brief, these softwares allows...
Digital advertising has already showed beyond doubt to be able to impact, in new manners, billions of users. About $521.02...
Supply Side Platform (SSP) changed, in a good manner, the way we monetize websites and applications. Nowadays, it is impossible...
Real Time Bidding (RTB) is essential for publishers and advertisers to be able to reach the right user at a...
In the fast-paced world of digital advertising, staying ahead of the competition requires innovative strategies and cutting-edge technologies. One such...
Digital advertising has already showed beyond doubt to be able to impact,...
Real Time Bidding (RTB) is essential for publishers and advertisers to be...
An ad exchange plays a central role in programmatic advertising. When a...
Supply Side Platform (SSP) changed, in a good manner, the way we...