Brand safety is an important concern for both advertisers and publishers. To ensure that a brand is displayed in a...
The price floor is one of the main tools used by publishers to optimize revenue on their platforms. It works...
If you work with online advertising, you have probably heard of Prebid. This open-source technology has become increasingly popular among...
Online marketing is a powerful tool for reaching a target audience and promoting products or services. However, excessive exposure to...
If you're new to the programmatic world and feel confused with so many terms, this article will help you understand...
DMP vs DSP. Do you know the difference between them? In programmatic advertising, both are an absolute necessity. After all,...
A Data Management Platform (DMP) is a centralized system for collecting data from different sources. It serves as a reference...
As a fundamental concept of digital marketing, ad networks emerged in the mid-1990s, allowing advertisers to buy ad space from...
An ad exchange plays a central role in programmatic advertising. When a user accesses a website or an app, in...