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DSP vs SSP vs Ad Exchange: What’s the difference?
Programmatic
maio 10, 2023
2 min de leitura

DSP vs SSP vs Ad Exchange: What’s the difference?

If you're new to the programmatic world and feel confused with so many terms, this article will help you understand...

DMP vs DSP: What is the difference?
Programmatic
abr 27, 2023
2 min de leitura

DMP vs DSP: What is the difference?

DMP vs DSP. Do you know the difference between them? In programmatic advertising, both are an absolute necessity. After all,...

Programmatic Buying: Everything you need to know
Programmatic
fev 01, 2023
9 min de leitura

Programmatic Buying: Everything you need to know

Every year that passes by programmatic buying gains more popularity for allowing the automation of media buying, especially the purchase...

Demand-Side Platform (DSP): how important is for advertises?
Programmatic
nov 21, 2022
6 min de leitura

Demand-Side Platform (DSP): how important is for advertises?

Everyone who advertises online has, at some point, heard about the Demand-Side Platform (DSP) term. In brief, these softwares allows...

Ad Network vs Ad Exchange vs DSP: understand  the difference between them
Programmatic
nov 21, 2022
5 min de leitura

Ad Network vs Ad Exchange vs DSP: understand the difference between them

Digital advertising has already showed beyond doubt to be able to impact, in new manners, billions of users. About $521.02...

Supply-Side Platform (SSP): what is, and why is it important for publishers?
Programmatic
nov 18, 2022
6 min de leitura

Supply-Side Platform (SSP): what is, and why is it important for publishers?

Supply Side Platform (SSP) changed, in a good manner, the way we monetize websites and applications. Nowadays, it is impossible...

Real-Time Bidding (RTB): what does it means for publishers and advertisers?
Programmatic
nov 08, 2022
8 min de leitura

Real-Time Bidding (RTB): what does it means for publishers and advertisers?

Real Time Bidding (RTB) is essential for publishers and advertisers to be able to reach the right user at a...

Programmatic Advertising: Unleashing the Potential of Data-Driven Marketing
Programmatic
out 07, 2022
2 min de leitura

Programmatic Advertising: Unleashing the Potential of Data-Driven Marketing

In the fast-paced world of digital advertising, staying ahead of the competition requires innovative strategies and cutting-edge technologies. One such...

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