What role does Ad Network play for publishers and advertisers?

As a fundamental concept of digital marketing, ad networks emerged in the mid-1990s, allowing advertisers to buy ad space from...

Programmatic Buying: Everything you need to know

Every year that passes by programmatic buying gains more popularity for allowing the automation of media buying, especially the purchase...

Real-Time Bidding (RTB): what does it means for publishers and advertisers?

Real Time Bidding (RTB) is essential for publishers and advertisers to be able to reach the right user at a...