Supply-Side Platform (SSP): what is, and why is it important for publishers?

Supply Side Platform (SSP) changed, in a good manner, the way we monetize websites and applications. Nowadays, it is impossible...

Real-Time Bidding (RTB): what does it means for publishers and advertisers?

Real Time Bidding (RTB) is essential for publishers and advertisers to be able to reach the right user at a...