Ad Viewability: Why is this metric important for publishers and advertisers

Ad viewability is an increasingly crucial metric for publishers and advertisers. This is because the effectiveness of digital ads relies...

Brand Safety: Review for Publishers and Advertisers

Brand safety is an important concern for both advertisers and publishers. To ensure that a brand is displayed in a...

Price Floor: What it is and How to Define it?

The price floor is one of the main tools used by publishers to optimize revenue on their platforms. It works...

Demand-Side Platform (DSP): how important is for advertises?

Everyone who advertises online has, at some point, heard about the Demand-Side Platform (DSP) term. In brief, these softwares allows...

Ad Network vs Ad Exchange vs DSP: understand the difference between them

Digital advertising has already showed beyond doubt to be able to impact, in new manners, billions of users. About $521.02...

Programmatic Advertising: Unleashing the Potential of Data-Driven Marketing

In the fast-paced world of digital advertising, staying ahead of the competition requires innovative strategies and cutting-edge technologies. One such...