Header Bidding: definition, operation, technologies and revenue impact

Header bidding came out in 2014, but only started to be used in 2015 when Prebid.js was launched. Prior to...

Programmatic Buying: Everything you need to know

Every year that passes by programmatic buying gains more popularity for allowing the automation of media buying, especially the purchase...

Programmatic Advertising: Unleashing the Potential of Data-Driven Marketing

In the fast-paced world of digital advertising, staying ahead of the competition requires innovative strategies and cutting-edge technologies. One such...